Intercultural Design

February 22, 2023

Intercultural Design

12/1/2023 (week 1 - week 7)
Justin Averill Prasetya / 0355048
GCD61304 / BDCM / The Design School
Intercultural Design

Instructions

Project 1 Proposal

For week 1 we need to decide what we want to make for the rest of the semester, firstly we need to decide 3 ideas that we need to present first, and after the second meeting we've decided that the three ideas that we've come up are :

1. Hawker Centre: for this one, the concept is we're going to make an animation based on the hawker centre. So basically The Hawker centre is a group of Hawker booths arranged like a food court. With a central seating area where guests may sit and enjoy their meals, the centres typically contain a variety of various stalls similar to a market. In some Malaysian hawker centres, live music from bands is occasionally played, which adds to the lively ambiance. The ability to choose a range of dishes from many stalls and put up a banquet-style celebration is what makes hawker stands so distinctive. This is especially helpful if you are traveling in a group

The sketch that majdi comes up with is basically representing the ambiance of the hawker centre itself

Fig 1.1.1, 1.1.2 Sketch By Majdi Jubarah

2. Traditional Malaysian Clothing: For the second idea we've comes up with traditional Malaysian clothing

Traditional Malay attire for men is the baju melayu, a loose tunic that is worn over trousers and usually accompanied by a sarong called a sampin which is wrapped around the hips. It is also often accompanied by a songkok or cap.

Malay women wear the baju kurung, a knee-length blouse worn over a long skirt, Baju Kebaya or Jubah. There are many variations of these clothing pieces, in fact, each state of Malaysia has its own unique traditional designs.

People used to wear them on the usual, But as the country modernized, they are usually only worn during festivals/events Subtle use of traditional Malay clothing’s flowery patterns on the fabrics/use of common embroidery patterns based on patterned fabrics. Baba Nyonya style patterns/embroidery inspired the patterns used in the Chinese section.

Sketch By Jayden

Fig 1.1.3 Sketch

3. Chinese Dining Etiquette: In this research, we found that dining or eating in Chinese, there are a lot of rules and restrictions or we can just say etiquette. From the rules of how you use chopsticks to the rules of sitting arrangement.

There are many variations on how to set a table for a Chinese meal, but a general guide is based on practicality. The main serving dishes are typically placed in the middle of the table. Each guest has a flat plate with an empty bowl on top of it, which is for soup, shared dishes, and solid main course foods.

Idea 1

There are 2 ideas for this one first idea we decide to make this. In this research, we found that dining or eating in Chinese, there are a lot of rules and restrictions or we can just say etiquette. From the rules of how you use chopsticks to the rules of sitting arrangement.

Our idea is to make an educational flash card at the same time want to make it more immersive so the audience or the learner does not feel boring.

Sketch By Jonathan

Fig 1.1.4 Sketch #1

Fig 1.1.5

Idea 2

Our idea is about Chinese dining culture, or what we can call Chinese dining etiquette. The rule is set to show one's good self-cultivation and leave a good impression on your Chinese host. There are so many rules in Chinese dining culture, starting from how we need to use our chopsticks to the sitting arrangement. At first, our idea is about to teach people about Chinese dining culture through flash cards. However, the reason for using flash cards is not really relevant to our topic which is dining culture. So we did another round of brainstorming to think about what can be our medium to convey our message. So we come out with the idea of using a dining placemat. As we know many restaurants use placemats. So this medium is really near and relevant to our concept or main idea which is Chinese dining culture

Sketch By Jonathan and Jayden

Fig 1.1.4 Sketch #2 and Divide our parts

Project 2 Data Collection

Research Question:

How well-known is Chinese dining etiquette amongst foreigners?
What is the most interesting way to educate people about Chinese dining

Chinese table setting:

Fig 1.2.1

Chinese table setting has a personal bowl on a plate, chopsticks to your right, soup bowl, spoon, and saucer on the front. Some restaurants may also serve a napkin like in the photo.
The plate below your rice bowl is meant for placement and not to be used. To eat, hold up the bowl without the plate, and use your chopsticks.

As shown in the photo, the seat that is given to the “guest of honour” or the oldest person in the family gives the best view of the room.

The “seat of honour” is usually the one in the centre facing the entrance of the room (the one closest to the camera in this photo) or the one in the centre facing east of the room, if there is no seat facing the entrance.

The host usually seats opposite the guest of honour.

How to Hold Chopsticks, gently grasp the chopstick between your thumb, index, and middle fingers, only move the top chopstick to grab food by bringing the tips together. The thumb touches the side of the index fingernail and the lower chopstick touches the side of the ring fingernail and slightly the middle fingernail. Brace in the "V-area" between the thumb and index finger. The back of the chopsticks should extend about 1 cm from the "V-area".

For More information such as survey and video, it's all provided in the slides below

Fig 1.3.1

Project 3 Final Outcome

Want to experience out concept in the real time, it's time to execute the product, the product is need to relevant with the culture and audience. This placemat is the way to inovate by using 3d modeling and Augmented Reality. By making it more creative and intercative, we can take it to anothe level.

I present too you Project Shock Me By Group 17

Fig 1.4.1

Final Concept Video

Fig 1.4.2

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Justin Averill Prasetya/0355048